If You Cannot Measure it, You Cannot Manage it!

Published: 21st May 2006
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In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase --Show Me the Money!-- Ten years later, a variation of that command, now --Show Me the Data!-- rings in conference rooms throughout the country. Managers far and wide, at least the successful ones, are looking at the data. Don't tell me your opinion, show me the data. Can you back it up with data?

Remember this: If you cannot measure it, you cannot manage it. Companies may be able to survive for a while if managers arent using data to make decisions, but they will eventually see their demise, sooner or later. Those companies to benchmark off are the ones who are not only surviving, but thriving! Pick your favorite phrase: TQM, Process Management, Quality Circles, Improvement Teams, Standards and Measurement departments or any other title you prefer. The function is the same. Look at baseline data percentages, dollars, hours, quantities and continuously monitor the performance.

There should not be any task that a supervisor or staff members perform that cannot be measured. Take a fast food restaurant for example. There are a plethora of areas that can be measured such as days without an accident, customer wait time in line, length of time burgers are in the warmer, amount of money off in the drawers, customer complaints, etc. Graph it out and keep a spread sheet of your figures. Clearly you're looking for improvement. If there was a decline, brainstorm, find the root cause and then fix the problem.

The process is the same no matter what industry you're managing. Whether you manufacture widgets, if you are the CEO of an internet marketing firm or if you sell cookies, take a look at all the steps involved in day to day operations. Assign values to the process. Set goals. Review the results on a daily, weekly or monthly basis. Benchmark all your tasks. Charts and graphs are an excellent tool to visually remind you of where you have been and where you plan to go.


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